DEER VALLEY RESORT; PARK CITY, UTAH (Dec. 9, 2024) – Deer Valley is proud to partner with the Adopt-A-Native-Elder (A.N.E.) Program to host its annual Holiday Boutique from December 20 – 22, 2024, at Snow Park Lodge. This special holiday event, open daily from 10 a.m. to 6 p.m., showcases authentic Navajo jewelry, rugs, and crafts, with proceeds serving to help reduce poverty and provide resources for traditional Navajo Elders and families.



For over 40 years, the Adopt-A-Native-Elder Program has provided vital resources, including food, medical supplies, and firewood, to Elders living on the Navajo Reservation. This year’s boutique features the work of over 70 Navajo artists, offering guests an opportunity to purchase meaningful holiday gifts while making a difference in the lives of others.



“This boutique embodies the true spirit of the season—the tradition of giving,” said Catherine Bradley, Deer Valley Banquet Manager. “Through our partnership with the Adopt-A-Native-Elder Program, we’re able to honor and support the dignity and traditions of the Navajo community. We invite our guests to join us in making an impact while discovering the beauty of handcrafted art and culture.”


Visitors can browse a variety of authentic Navajo creations, including handwoven rugs, vibrant jewelry, and intricate crafts. Each purchase directly supports Navajo families, helping them sustain themselves through the winter months and beyond.



Event Details


Dates: December 20–22, 2024


Time: 10 a.m. – 6 p.m.


Location: Snow Park Lodge, Deer Valley Resort



Adding to this exciting season, Deer Valley is thrilled to announce the return of the beloved ANE Rug Show, scheduled for November 7–9, 2025, marking its first in-person gathering since 2019. The Rug Show promises an immersive cultural experience celebrating the extraordinary artistry and heritage of the Navajo people.



Re-Launch of the Rug Show – November 7–9, 2025



A Showcase of Talent: The 2025 Rug Show will feature the work of more than 70 Navajo weavers and artists. Attendees will have the unique opportunity to watch weaving demonstrations and participate in cultural teachings and storytelling sessions led by the artists themselves.


Cultural Celebration: The event will include performances by Native entertainers, such as pow wow dancers and a drum group, culminating in a memorable closing ceremony.


Nationwide Awareness: Deer Valley’s marketing team will co-brand the return of the Rug Show, creating significant nationwide visibility for the event and announcing Deer Valley as a major sponsor.


Global Engagement: Adopt-A-Native-Elder will feature Deer Valley in its annual virtual Rug Show, hosted on the A.N.E. website. This virtual event attracts more than 30,000 visitors from around the world, amplifying the reach of the program and highlighting Deer Valley’s vital support.



About the Adopt-A-Native Elder Program


The Adopt-A-Native-Elder Program works to reduce extreme poverty among traditional Navajo Elders living on the Navajo Reservation. Through its integrated approach, the program provides essential resources, fosters dignity, and honors the cultural traditions of the Navajo people. For more information about the Adopt-A-Native-Elder Holiday Boutique, please visit anelder.org.



To learn more about events at Deer Valley and the 2024-2025 winter ski season please contact the resort’s Senior Communications Manager, Emily Summers, at esummers@deervalley.com or 435-645-6522. Additional information is available at deervalley.com.



Media Contact
Emily Summers
Director of Communications
Deer Valley Resort
media@deervalley.com
435-645-6512

Connect & Collaborate

Discover Insights, Create Connections, and Foster Involvement
    • THE DEER VALLEY DIFFERENCE

      Deer Valley Resort, located in Park City, Utah, revolutionized the ski industry by providing the first-class service one would receive at a five-star hotel. The ski-only resort currently offers 24 chairlifts, 122 ski runs, seven bowls, 300 annual inches of powder, 2,342 acres of alpine skiing, limited lift ticket sales, numerous restaurants, three elegant day lodges, hundreds of luxury accommodations and a renowned ski school and children’s center.

      In August 2023, Deer Valley announced “Expanded Excellence”, a significant resort transformation, which will extend the skiable area to a total of 5,726 acres, add a new resort gateway and village, reimagine the Snow Park Base Area and revitalize existing mountain facilities. Deer Valley is honored to be ranked as the United States’ Best Ski Resort by the World Ski Awards for 11 consecutive years.

    • MEDIA ASSETS

      To request photos and videos for your editorial needs, please email media@deervalley.com.



      PRESS KIT


      Download our Press Kit for comprehensive information on Deer Valley Resort.


      EXPANDED EXCELLENCE


      In August 2023, Deer Valley announced Expanded Excellence, a significant resort transformation that will extend the skiable area to a total of 5,726 acres. This project will add a new resort gateway and village, reimagine the Snow Park Base Area, and revitalize existing mountain facilities. For more information and to view project renderings, visit Expanded Excellence.
    • MEDIA HOSTING

      Members of the media with an assignment or opportunity to feature the resort in editorial coverage, please submit your request at least two weeks in advance of your requested visit date.Please provide details of any arrangements already secured for your trip (e.g., flights, ground transportation, lodging, food and beverage, etc.). Note that hosting assistance is contingent upon the scope of editorial coverage and resort occupancy at the time of your visit.



    • STAY CONNECTED

      Stay in touch with the Deer Valley community by following us on your favorite social media platforms and subscribing to our blog.

      Get updates, news, and behind-the-scenes content straight from the heart of Deer Valley. Whether you're looking for breathtaking landscapes or tips for planning your next visit, our social channels and blog have got you covered.

      Join our growing community and embark on a journey of exploration and inspiration. Stay connected with Deer Valley for all things adventure, relaxation, and natural beauty. Follow us now to never miss a beat and be part of the Deer Valley experience!